Most promotional items end up in the bin within a week. A cheap pen that stops writing after two uses, a tote bag nobody wanted, a keychain that falls apart. But every so often, a business hands out something that actually gets kept, used, and seen by other people for...
Packaging and Label Printing Ideas for Small Businesses and Startups
For a lot of small businesses, packaging is the moment a customer actually experiences the brand for the first time, not the website, not the social media page, the actual box or bag the product arrives in. It's easy to overlook when you're focused on the product itself, but plain,...
Flyers vs. Brochures vs. Catalogues: Which Print Format Suits Your Campaign?
One of the most common questions we get from businesses planning a campaign is simple: should this be a flyer, a brochure, or a catalogue? It sounds like a small decision, but picking the wrong format usually means spending money on something that doesn't actually do the job you needed...